Entrepreneurial Profiles

The characteristics of an individual can give much information about their leadership and how they handle an organization. Taking time to self-assess your attributes is the first step in realizing what type of entrepreneurial profile category matches well with your personality.

Social scientists studied over 30,000 successful entrepreneurs and discovered that there are six entrepreneurial profiles. Larry Kim, the CEO of MobileMonkey and Founder of WordStream, described these profiles as the:

  • Hustler
  • Innovator
  • Machine
  • Prodigy
  • Strategist
  • Visionary

Hustlers are individuals who are extroverted, confident, and will not let anything stop them from reaching their goals. Mary Kay Ash, the founder of Mary Kay Cosmetics, is an example of a hustler.

Innovators are those who are forward-thinkers. They take the ideas of the past and improve them to modern times, even challenging these old ideas to create unique methods of thinking. Tony Hsieh, a co-founder of LinkExchange and retired CEO of Zappos, was identified to be classified as an innovator.

Machines work hard to solve problems fast and efficiently. They are problem solvers that manage to solve difficult problems with quality results. Bill Gates, a co-founder of Microsoft, falls under this entrepreneurial profile.

Prodigies are persons born with a business-oriented mind. Characteristics of prodigies are excellent social skills and high intellect. Elon Musk, founder and CEO of SpaceX and CEO of Tesla, is considered to be a prodigy type entrepreneur.

Strategists have the mindset of long term thinking. They are tactical individuals that design long-term strategies that will lead to success. Martha Stewart, the founder of Martha Stewart Living, is a famous strategist entrepreneur.

Visionaries are capable of influencing a large group of people into believing their innovative plans and ideal. They are extroverted and open individuals allowing them to communicate with others well. Oprah Winfrey, CEO of the Oprah Winfrey Network and CEO of Harpo productions, is one of the most famous visionary entrepreneurs in the world.

The most successful entrepreneurs in the world have varying personalities that also lead to varying leadership styles. By identifying which entrepreneur profile matches their personality, new entrepreneurs can strategize proper business plans that correlate to their leadership style.

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